Avatar is a very popular movie these days. I am not surprised due to its ownership of the cinematic world. this movies uses almost all of the cinematic techniques available today and captures all the senses (maybe not smell). I was not surprised to see in the article that it was a Blockbuster hit because through its use of techniques it ruled the Box Office. 
Along with Avatar was surprisingly Toy Story 3. I say surprisingly because this movie is one of the few lasted movie series and it's a cartoon. It is the highest gross movie of the year. Wow! I have not even seen it. So, who did? Maybe its high attendance has something to do with the baby boom going on as well. More kids mean more attended PG 13 movies. http://www.wired.com/underwire/2010/10/cinema-breakthroughs-busts/?pid=1205&viewall=true
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